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"Battery-as-a-Service: Potential Game-changer or Wait-and-Watch? The Big Question"

Nov 24, 2024

Final part of this article....

On the flip side, one of the major challenges faced by the BaaS players and customers is the lack of standardization of batteries for seamless swapping. Infrastructure development is another barrier as establishing a comprehensive network of battery-swapping stations requires significant investment and logistical planning. While the GoI has been very supportive of Electric Vehicles with incentives and subsidies for consumers, consistent and supportive regulations are critical to encourage investments in BaaS infrastructure and operations. There are differences between the real BaaS and the “modified” one offered by MG on Windsor, Comet, and possibly on ZS. Fixed battery leasing spreads the cost over time, while swappable batteries eliminate the need for long charging times. Swappable batteries offer greater convenience for users who need quick turnaround times, whereas fixed batteries provide a more traditional leasing model with the benefit of included maintenance. One common theme across both models is that ensuring compatibility across different EV models and battery types is crucial for their success.

In a market where consumer trust in EVs oscillates between fear of failure and cautious optimism, BaaS could turn out to be a game changer for MG Motors and also spur up adoption of EVs especially at the lower end of the price spectrum. Improving research and innovation in battery technologies and increased investments will go a long way in further developing the Indian market for EVs. There is a definite need for all stakeholders – auto OEMs, battery providers, charging infrastructure companies, and the Government – to work in close collaboration and alignment to ensure that the EV growth trajectory is back on track and customers are offered enough options to choose from, both in terms of vehicle models and ownership structure. Only time will tell whether MG Motors BaaS (or should I say BoL – Battery on Loan) is successful in the near to medium term. At the same time, I expect other OEMs to join the bandwagon in the coming quarters. Either way, consumers should adopt a wait-and-watch approach to navigate the uncertainties in purchase prices, resale values, and battery ranges and wait for things to be a bit more consistent before fully committing into the EV space. The next 2-3 years would be really exciting for consumers, OEMs, and automotive enthusiasts!

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